our story
We want to change the world for the better - one cell at a time.
At MitoQ we strive to make a global impact by empowering every body to take charge of their cellular health.
We created a pioneering cell health technology that is backed by decades of global scientific research.
When you look after your cells you can give more to life and that positive effect radiates outwards.
Like everything great in life, it starts small.
Great cellular health means your body can keep up with your dreams.
Our story began with a single molecule
In the late 1990s our founding scientists Professors Mike Murphy and Robin Smith set out to solve a major issue affecting human health.
Their theory? That a targeted antioxidant molecule could overcome this issue at the very place where it happens, deep inside cells.
Many people thought this was simply impossible. But Professors Murphy and Smith believed that antioxidants could be far more effective - and harnessed New Zealand’s famous ‘can-do attitude’ to get the job done.
Breaking through
Working at the University of Otago in New Zealand’s South Island, they created a new and unique molecule with a remarkable superpower - the ability to be absorbed directly into mitochondria, the powerhouses within cells.
This breakthrough was at the forefront of the new field of targeted molecules, which we now know is vital for the cellular health revolution.
As scientists, they wanted their work to have the widest positive benefit to human health. So as the results came in and the deeper benefits of MitoQ became clear, the team pivoted and released MitoQ as a health product for everyone.
We continue to invest in and encourage world-class scientific research
Over $60 million in independent scientific research has been conducted on MitoQ in diverse aspects of human health including cardiovascular, neurological, immune and metabolic systems.
We foster only open and independent science, so all MitoQ donated to research studies is provided free and with absolutely no strings attached.
Our product development team continues to explore new areas of cellular health to bring even more energy, resilience and vitality to your cells.
With love from NZ
MitoQ was invented in New Zealand and we’re still headquartered here by Auckland’s beautiful Waitematā Harbour.
We’re proud of our Kiwi culture. We’re honest, curious, collaborative and positive. We love seeing other people energised to succeed.
MitoQ is for every body so you’ll find our team and distribution centers all over the world including the US, China and Europe. We ship to more than 140 countries so if you don’t see yours in the shop, contact us - we’ve always loved a challenge.
Our expert panel
Meet the world-renowned scientists, coaches and nutritionists who help guide MitoQ’s research, product development and education initiatives.
Our leadership team
The MitoQ team is driven by a passion for cellular health and its potential to benefit every human. Meet some of our humans.