What is NAD+? Why it declines with age
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If youβve been following the latest research in healthy aging and longevity, youβve likely come across the term NAD+. If not, donβt worry. The below guide will help explain what NAD+ is and why it matters for your health especially as you age.Β Β Β
NAD+ stands forβ―nicotinamide adenine dinucleotide. Itβs a vital coenzyme found in nearly every living cell that helps facilitate different chemical reaction essential for energy production, cellular repair and metabolic function.Β Β
Now that we have covered what is NAD+, letβs dive into what it does in the body and why your cells depend on it.Β
Inside your mitochondria, NAD+ acts like a delivery service for energy. It picks up high-energy electrons from the food you eat and the air we breathe and drops them off at the machinery that makes ATP, the fuel your body runs on. Without enough NAD+, this energy production slowsβ¦
NAD+ activates enzymes such as sirtuins and PARPs, which help repair damaged DNA and maintain overall cell health.
NAD+ also plays a vital role in controlling how cells process fats, carbohydrates, and amino acids, ensuring your body can adapt its energy use depending on your needs and nutrient availability.
NAD+ influences signaling pathways that regulate inflammation, oxidative stress, and cell survival, helping cells respond to challenges and maintain stability.Β
Without enough NAD+, your cells canβt operate at full capacity and over time, that can show up as fatigue, brain fog and signs of aging.Β
NAD+ is essential to life, but hereβs the catch: your natural supply doesnβt stay constant as you age. NAD+ levels start to decline around age 30 and some research has found that by the time you're 40 you could have lost up to 50% of your natural supply.Β

As we age, we use more NAD+ and it is not restored as efficiently. Itβs essentially a supply and demand problem. As we age, we use more NAD+Β (increased demand) for cell function and repair but evidence suggests it may not be restored as efficiently as we age (decreased production).Β
The result? Your cells are left running on a tighter and lower NAD+ budget.Β
NAD+ is critical to how your cells operate. Lower levels impact energy production, DNA repair, and cellular communication. In fact, NAD+ decline is considered one of theβ―Hallmarks of Aging, a core biological process that drives age-related decline. Put it simply, when NAD+ drops with ageβ¦ you can feel it.Β
Fatigue:β―When NAD+ levels decline, mitochondria produce less ATP. ATP is our energy currency, when the body produces less, our physical and mental energy is drained.Β Β
Mental fog: β―The brain is hungry for energy! Declining NAD+ levels can impact energy production in brain cells, potentially contributing to brain fog and impacting focus.Β
Visible signs of aging:β― NAD+ is involved in multiple cellular processes. As noted above, without adequate levels, mitochondria produce less ATP, reducing the energy available for repair, regeneration, and daily cellular function. Additionally, when NAD+ declines, cells become more vulnerable to environmental stressors and low-grade inflammation, often referred to as βinflammaging.β In the skin, reduced NAD+ contribute to wrinkles and loss of elasticity. In short, low NAD+ impacts energy output, repair systems, and tissue regeneration. This decline impacts both visible signs (wrinkles, muscle loss, slower healing) and functional signs (fatigue, cognitive decline, reduced resilience).

With all this said, itβs no surprise that replenishing lost NAD+ is becoming a major focus in healthy aging science. Cellular research has shown that replenishing lost NAD+ levels can help improve daily energy, mental clarity and metabolic health, all of which are essential to feeling your best with age.Β
After reading all of this, you are probably thinking β great! Iβll just consume foods rich in NAD+. Unfortunately, NAD+ is a large molecule that doesnβt cross cell membranes well. Therefore, taking NAD+ directly does not work as the digestive system quickly degrades it before it can reach our cells.Β
Thatβs why supplementation focuses onβ―NAD+ precursors, smaller building blocks likeβ―niacin,β―nicotinamide riboside (NR), andβ―nicotinamide mononucleotide (NMN)β―that your body can naturally convert into NAD+. Your cells also need to be able to use that NAD+ efficiently. If your mitochondria are underperforming, much of that boosted NAD+ can go to waste.Β
Thatβs why we createdβ―MitoQ NAD+ Dual Action, a formulated with clinically-studied ingredients that donβt just raise NAD+ levels, but it also helps to optimize how your mitochondria utilize the extra supply.Β
The MitoQ formula pairs two NAD+ precursors - niacin and nicotinamide riboside (NR) with cellular antioxidantsβResveratrol and PQQβthat help prime and protect mitochondria. These two antioxidants not only support mitochondrial performance but also encourage the creation of new mitochondria, giving your cells more βenginesβ to turn NAD+ into energy.Β
The result?β―More energy. Sharper focus. Increased support for healthy aging from within. Because at the end of the day, itβs not just about having more NAD+. Itβs about smarter NAD+. Β
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MitoQ NAD+ Dual Action
Smarter NAD+ for Energy, Focus & Healthy Aging.
Boost NAD+ levels and optimize how your cells use itβfor energy, cognitive support and healthy aging.

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