The MitoQ story - the beginning
At MitoQ, we want to awaken the world to the knowledge that healthy mitochondria can enable you to achieve your dreams and goals, whatever they may be. We believe that with powerful mitochondria, everyone can optimize their health and wellbeing to live better, do more of what’s important to them and maintain high performance for longer.
Our story began with the aim of creating a better, more effective antioxidant that could significantly help human health. Our world-first breakthrough MitoQ did just that, and then we gave it to the global health community to help research its benefits and tell us its potential. We are one of the first health companies to ever do this. The research has been incredible and continues to confirm that this revolutionary molecule has the ability to meaningfully improve quality of life. Now we want to spread the word.
1990's - Initial Research
The MitoQ story began in a science lab at the University of Otago, New Zealand in the 1990s. Biochemist, Robin Smith and Mitochondrial Specialist, Michael Murphy, were studying mitochondria and trying to understand why taking antioxidant supplements, like CoQ10, were proving to be ineffective cures for certain diseases.
What they discovered was that regular CoQ10 supplements were too big to penetrate the very selective mitochondrial wall and whilst these supplements got into the blood-stream, they were unable to get into the mitochondria itself.
So, our scientists set about trying to create molecules that could accumulate directly inside the mitochondria and in doing so, create a more effective and powerful antioxidant.
1990's - The MitoQ Discovery
The result of this research was a remarkable discovery: the scientists figured out how to create a shortened version of CoQ10 and give it a positive charge; the effect of these modifications were unique:
1. The new, positively charged molecule was instantly attractive to the negatively charged mitochondria; and
2. As a result of being a smaller compound, the molecule was able to pass directly through the mitochondrial wall and into the body of the mitochondria.
This provided a payload of free radical defense right where it was needed most and as a result, helped to support the cell and optimize the energy production process.
The discovery was initially called MitoQ10. Today, it is known as MitoQ.
2012 / 2013 - MitoQ For Sale
Our first product, MitoQ Cellular Energizing Cream Serum, was launched in Paris in 2012.
A year later saw the development of our supplement range, beginning with MitoQ 5mg (original) – the world’s first antioxidant supplement to directly target the mitochondria.
2015 / 2016 - New Formulas
From there, we realized that MitoQ could be combined with additional ingredients, presenting a unique opportunity to target specific aspects of health and well-being. Our range was expanded to include new formulas, combining our base MitoQ product, with some carefully selected, premium ingredients, such as Longvida® Curcumin - to support healthy brain and digestive function, Siliphos Milk Thistle – to support healthy liver function; and Green Lip Mussel Extract – to support healthy joint function.
The world is now waking up to the importance of mitochondrial health and the remarkable discovery of MitoQ.
At MitoQ, we are passionate about helping people revitalize, re-energize and rejuvenate every cell in their body, so they can thrive in their world. And for less than the price of a good cup of coffee per day, anyone can benefit from the amazing long-term properties of MitoQ and have confidence that they are doing the best they can for their health.
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