Iron Cowboy cycling

Your Cells, Optimized

Energy, strength and resilience from deep in your cells

FEATURED IN

Menshealth
time magazine
well and good
live strong
huff post
I’m a coach and I preach muscular endurance: MitoQ gives you the best starting point to enhance the recovery aspect of training.
Iron Cowboy, James Lawrence Coach, triathlete, family man, and Guinness World Record breaker

Your body is made of trillions of cells. For you to be healthy and strong, they need to be healthy and strong.

Iron cowboy swimming

What is Cell Stress?

Every day your cells are under stress from aging, intense training, poor sleep and diet, stress, environmental toxins... life, in other words.

To help this, you need an ingredient that’s able to get deep within cells - and that’s where MitoQ is a human health breakthrough. MitoQ is an advanced antioxidant that’s been bioengineered to be able to get into your cell powerhouses, your mitochondria, where regular antioxidants can’t reach. Why is that important? Because that’s where the majority of cell stress occurs.

Iron cowboy cycling

What's the problem?

When your cells’ mitochondria generate energy, they create free radicals as a by-product. Some free radicals are important but, if left unchecked, they build up and cause cell stress - leading to damage and resulting in feelings of fatigue, brain fog, slow recovery and faster aging.

James Lawrence Iron Cowboy

How does it work?

Mitochondria produce the antioxidant CoQ10 to help balance free radicals, but from the age of 30, your body’s levels of CoQ10 can naturally begin to decline, leaving free radicals unchecked. Regular antioxidants can’t help much because their molecule size is too big to effectively get into mitochondria. This is where MitoQ comes in.

MitoQ Pure

How is MitoQ different?

This world-first molecule is an improved form of CoQ10 that’s been miniaturized and given a positive charge that pulls it directly into the negatively charged mitochondria.

Once there, your mitochondria use MitoQ to optimize the conditions in which they operate and generate your body’s energy supply, which results in better energy, mental focus, resilience and health.

Our science

INDEPENDENT RESEARCH

Over $60 million has been invested in independent studies exploring the advanced benefits of MitoQ.

GLOBAL RECOGNITION

Leading institutions around the world have studied MitoQ in over 600 peer-reviewed scientific papers and 12 clinical trials.

CONTINUED INNOVATION

Our science team continues to explore the leading edge of cellular health research, with over 60 patents globally.

Feel re-energized, rebalanced and refreshed. More health to do more good things.

iron cowboy celebrating hugging
iron cowboy running
iron cowboy cycling

Empower your cells

More energy and fewer slumps

Immunity support

Increased sports performance and faster exercise recovery

Optimized health and healthier ageing

Support your energy needs

A strong body is made of strong cells.
Strong cells are powered by mitochondria.
What powers mitochondria?
We do.

MitoQ Pure

Strength and resilience from a cellular level

Support your resilience with our world-first, positively-charged antioxidant, created to get into your mitochondria to effectively help power your energy, health and immunity.

Why our ambassadors use MitoQ

Gunnar Peterson talking about MitoQ
Life is all about energy. Energy in, energy out. I don’t ever let my tank get down to E. MitoQ makes sure of that!
Gunnar PetersonCelebrity fitness trainer and LA Lakers director of strength and endurance
Gary Hall Jnr
MitoQ served as a kick starter to re-engaging a more active lifestyle, mitigating stress and getting me back to feeling my best.
Gary Hall Jnr10 time Olympic medallist and prominent diabetes advocate
Hannah Wells swimming racing
Since taking MitoQ I’ve noticed I’m able to bounce back from my intense training sessions much sooner than I expected and my overall training volume has been able to increase significantly from the last year.
Hannah WellsMitoQ Ambassador, New Zealand IRONMAN champion and Biotech Engineering PhD
Gunnar Peterson talking about MitoQ
Life is all about energy. Energy in, energy out. I don’t ever let my tank get down to E. MitoQ makes sure of that!
Gunnar PetersonCelebrity fitness trainer and LA Lakers director of strength and endurance
Gary Hall Jnr
MitoQ served as a kick starter to re-engaging a more active lifestyle, mitigating stress and getting me back to feeling my best.
Gary Hall Jnr10 time Olympic medallist and prominent diabetes advocate
Hannah Wells swimming racing
Since taking MitoQ I’ve noticed I’m able to bounce back from my intense training sessions much sooner than I expected and my overall training volume has been able to increase significantly from the last year.
Hannah WellsMitoQ Ambassador, New Zealand IRONMAN champion and Biotech Engineering PhD
Gunnar Peterson talking about MitoQ
Life is all about energy. Energy in, energy out. I don’t ever let my tank get down to E. MitoQ makes sure of that!
Gunnar PetersonCelebrity fitness trainer and LA Lakers director of strength and endurance
Gary Hall Jnr
MitoQ served as a kick starter to re-engaging a more active lifestyle, mitigating stress and getting me back to feeling my best.
Gary Hall Jnr10 time Olympic medallist and prominent diabetes advocate
Hannah Wells swimming racing
Since taking MitoQ I’ve noticed I’m able to bounce back from my intense training sessions much sooner than I expected and my overall training volume has been able to increase significantly from the last year.
Hannah WellsMitoQ Ambassador, New Zealand IRONMAN champion and Biotech Engineering PhD