Ingredient Spotlight: Mirtoselect

Last Updated: September 12, 2019 | 3 minute read


[Blog]-Mirtoselect

Although it has never been confirmed, legend has it that British Air Force Pilots in WWII would eat bilberry jam on toast daily to heighten their night vision capabilities and help them to bomb with devastating accuracy. 

A close relative of the common blueberry, bilberry has been used for almost 1,000 years in traditional European medicine. Unlike blueberries which typically only have a dark skin, bilberries also have a deep red, strongly fragrant flesh, indicative of the significantly higher levels of antioxidant flavonoids they contain.

Fresh bilberries are hard to come by and so its extract is often sold in capsule form and is one of the top selling herbal supplements in the United States.

Bilberry Ingredient Image
The principle actives in Mirtoselect are flavonoids called "anthocyanins", water soluble plant pigments which are often responsible for the blue, purple or red colors of many fruits, leaves and flowers.
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In plants, anthocyanins act as antioxidants against the free radical damage caused by UV light and temperature extremes, as well as attracting foraging and pollinating animals to the fruit and flowers. Alongside the anthocyanins, Mirtoselect also contains other bioactive molecules such as tannins (like those found in red grapes) and resveratrol.

In addition to being strong antioxidants themselves, anthocyanins have also been shown to support optimal levels of the naturally occurring antioxidant enzymes typically found in the eye and other tissues. Anthocyanins support healthy blood flow to the retina and act synergistically with Pycnogenol to support the healthy structure of the capillaries there. In combination with Pycnogenol, Mirtoselect has also been shown to support normal fluid pressure within the eye and normal tear production.

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Containing Mirtoselect, a high quality European bilberry extract, which supports normal fluid pressure, tear production and healthy blood flow to the retina.

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