How MitoQ works

World-first antioxidant that helps to optimize energy and health while powering performance, endurance and recovery

a woman paddling with her surf board
a magnified image of a cell

What are mitochondria?

To function at our best, we need energy.

90 per cent of your body’s energy comes from your mitochondria. Mitochondria are bean-shaped organelles that float freely inside almost every one of your trillions of cells. They’re responsible for generating the energy your cells, organs and tissues need to function effectively. Mitochondria take the air you breathe and the food you eat and turn them into this energy. As a result, they make the antioxidant CoQ10 and free radicals, which should exist in balance.

Man tired from running

Why do mitochondria decline?

For good energy, we need a super antioxidant.

CoQ10 is made naturally in the mitochondria to help keep free radicals from causing damage. CoQ10 levels can decline with age, illness and lifestyle factors. When this happens, your body’s cells spend more time fixing free radical damage, and have less energy to spend on their real jobs, for example beating your heart, powering your muscles, or maintaining your eyesight. However, taking CoQ10 doesn’t help to fix the problem, because not enough of it can get through the tough mitochondrial membrane to shift the dial.

Swimmer taking off goggles

How does MitoQ help?

A new antioxidant to power up the source of your energy.

Because regular CoQ10 supplements aren’t as effective as we’d hope, to significantly help mitochondrial – and therefore human – health and energy, it was necessary to create a new molecule. MitoQ is an enhanced form of CoQ10 that has been made smaller and given a positive charge, so it’s able to cross the tough mitochondrial membrane. Once inside, MitoQ helps to balance CoQ10 levels and reduce free radical damage. Cells can go back to their day jobs, and you experience benefits to energy, health, focus, performance and recovery. Whoop!

red to purple gradient background

The science of MitoQ

Want the full breakdown on the science?

MitoQ gets into your mitochondria at more significant levels than regular CoQ10 antioxidants, and helps to optimize energy, health, focus, performance and recovery.

MitoQ Pure bottle image
Woman and child talking

How Your Mitochondria Are Holding Back Your Health Goals

If you’re falling short of your health goals, it could be your mitochondria health that’s holding you back.

Read more

MitoQ pure product

Targeted antioxidants: Explained

The problem with common antioxidant supplements on the market is that they often don’t reach the places that free radicals accumulate the most in the body – the mitochondria. MitoQ is different.

Read more